NICHE was established in 2020 and represents one’s ability to hone down on what makes them a special person, no matter how big or how small. Founded by Al Davenport, NICHE quickly found traction in clothing sales when the original chenille patchwork multi-color tee was released and has been growing ever since. Multiple well-known people have shown support to the brand such as high school basketball phenomenon Shea Cotton. NICHE began to release more variety with their clothing choices such as hoodies, shorts, and more. Not only does NICHE provide high quality fashion for adults but also the youth.